Group M
GroupM, a division of the global conglomerate WPP plc., operates as the largest media buying agency worldwide. Headquartered at the 3 World Trade Center in Lower Manhattan, GroupM has subsidiaries spanning Asia, Australia, North America, and the Europe, Middle East, and Africa (EMEA) region. Its affiliated businesses include Essence Global, Mindshare, Wavemaker, and the now-defunct Maxus. EssenceMediacom, under GroupM's umbrella, stands as the world's largest media agency network. In 2023, it eliminated made-for-advertising sites (MFAs) from its programmatic ventures and initiated efforts to support brands in quality journalism.
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